About
Senior Product Designer with 7+ years in Ireland & India. Specializing in Design Systems, Design Tokens and GenAI.
I’m a Senior Product Designer with a background that spans code, creativity, and just enough chaos to keep things interesting.
Graduated from University College Dublin in 2018 with an MSc in Digital Innovation (basically, design thinking meets tech meets caffeine). Before that, I earned my Computer Science degree in India, where I fell in love with HTML, CSS, and building stuff that actually works.
I started out designing ads and websites in India, freelanced through grad school in Dublin, and eventually joined UCD to help with design and marketing. In 2020, I entered the world of insurance (yes, the exciting kind), designing for brands like British Seniors and Post Office UK.
SKILLS
Product Strategy
UI/ Visual Design
User Experience
Interaction Design
Wireframing
Rapid Prototyping
Design Systems
Design Research
Journey Mapping
Information Architecture
Branding
Illustration
3D
Animation
TOOLS
Paper & Pencil
Figma
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe InDesign
Storybook App
Token Studio
TECHNOLOGIES
HTML5
CSS3
Python
Javascript
Angular.js
DUBLIN
January 2025 - present
Guidewire Software Limited
Senior UX Designer | Design Systems, Design Tokens, GenAI
(Exploring, Building & Bridging at Enterprise Scale)
In my current role, I’ve stepped into a space where curiosity meets impact. Just two months in, I’ve been diving deep into understanding the complex challenges of enterprise-scale design — from how teams work, to where systems break, to what could be reimagined with the right tools and thinking.
I’m actively exploring opportunities where Generative AI can meaningfully improve workflows, spark ideation, or reduce friction across the product lifecycle. This includes pitching early ideas and prototypes to stakeholders — aiming not just to innovate for the sake of it, but to solve real, everyday pain points.
On the systems side, I’ve been digging into how design tokens are currently structured and maintained, and what needs to evolve to make them more scalable, developer-friendly, and future-proof. It’s a blend of systems thinking, collaboration, and asking the right “what ifs.”
This role has been an exciting mix of learning, proposing, and shaping — and I’m just getting started. There’s a lot to uncover, a lot to build, and I’m loving every bit of it.
DUBLIN
December 2020 to September 2024
Neilson Financial Services Limited
Product Designer - UI Design, Design Systems
Ensured the design system stays current with evolving standards, resulting in a 20% improvement in design consistency and efficiency.
Collaborated closely with diverse teams to seamlessly integrate design components, achieving a 95% alignment with project goals and reducing rework by 50%.
Documented essential design patterns, guidelines, and best practices, empowering teams and nurturing a culture of design excellence, leading to a 50% reduction in design-related errors and iterations.
Crafted detailed prototypes, improving product journey visualisation and communication efficiency by 30%.
Conducted design review sessions, fostering a 25% increase in collaborative and constructive feedback efficiency.
Defined and refined the information architecture of products, collaborating with software engineers to ensure seamless integration and functionality.
Conducted routine audits and reviews, driving a 25% boost in design system performance and effectiveness.
Offered valuable guidance and support to designers and developers, resulting in a remarkable 90% adoption rate and a 40% acceleration in design and development cycles.
DUBLIN
June 2018 to November 2020
Self Employed
UI/UX/Brand Designer
Spearheaded design thinking workshops, emphasising user centric design for web and mobile apps, leading to a 30% increase in user engagement.
Played a pivotal role in a high-profile government project, the National Education Policy 2020, impacting over 2.5 million students.
Led UI design with a strong focus on user centric design principles, resulting in a 50% increase in project efficiency and effectiveness.
DUBLIN
June 2018 to November 2020
University College Dublin
Digital Designer
Expertly designed engaging visual content including brochures, graphics, and infographics.
Maintained brand consistency across all visual materials, reinforcing brand identity and message coherence.
INDIA
March 2016 to June 2018
Krixi Ideas (Design Agency)
UI/UX/Graphic Designer
Expertly collaborated with a global, multidisciplinary team to deliver innovative web design and development projects.
Managed 5+ major projects, achieving a 70% client retention rate and a 20% growth in client accounts through timely delivery.
Created prototypes, micro-sites, and interactive user experiences, driving enhanced user engagement