2023MobileFintechAccessibility
[TEST] Mobile Banking Experience
Leading the design of a next-gen mobile banking app serving 2M+ users.
TL;DR
App Store rating improved from 3.2 to 4.8 stars.
Context & Stakes
Losing younger customers.
Problem Framing
Desktop port on mobile.
Strategic Approach
Jobs-to-be-done framework.
The Work
Gesture-driven nav.
Impact & Outcomes
Rating 3.2 to 4.8.
Reflection
Accessibility is fundamental.