Ankur Khatal

Product Designer & Builder

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Ankur Khatal
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2023MobileFintechAccessibility

[TEST] Mobile Banking Experience

Leading the design of a next-gen mobile banking app serving 2M+ users.

[TEST] Mobile Banking Experience

TL;DR

App Store rating improved from 3.2 to 4.8 stars.

Context & Stakes

Losing younger customers.

Problem Framing

Desktop port on mobile.

Strategic Approach

Jobs-to-be-done framework.

The Work

Gesture-driven nav.

Impact & Outcomes

Rating 3.2 to 4.8.

Reflection

Accessibility is fundamental.

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