MOTION

For this project, I had the privilege of working with LTTS, one of the largest companies in India and internationally, to create an impactful 2D animated video. Collaborating with a talented animator, my role was integral to bringing the project to life. I was responsible for storyboarding the animation based on the provided script, ensuring the visual narrative flowed seamlessly with the message the brand aimed to communicate. This required both an artistic vision and a deep understanding of the company's brand guidelines to ensure every visual element aligned with their identity.

I used Adobe Illustrator to create precise 2D assets, translating abstract ideas from the script into clear, engaging visuals. My attention to detail ensured that every graphic element correctly represented the story, while also staying true to the brand’s aesthetic and values. Managing the technical aspects of asset creation while aligning them with the overarching narrative was critical to ensuring the video’s success.

Once the visual elements were in place, I directed the sound design and animation transitions, making sure that every shift and motion on screen complemented the sound effects and music. By leading the team in these areas, I ensured the final animation not only looked visually appealing but also provided a cohesive and immersive experience for the viewer. This project highlighted my ability to balance technical expertise with creative direction, as well as my strong communication and leadership skills in guiding a project from concept to completion.

The result was a polished 2D animated video that met the client’s needs and effectively communicated their message in a visually compelling way. Below are the storyboarding snapshots from the project.

Animated Video

Animated GIFs

I worked on some animated GIFs for their social media.

Atlas Copco